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Maximum Velocity
The objective of this club is to be a monument in the motorcycle community by being an example of safety first and fun. We will lend a helping hand in the community where we can help make a difference.

Click here for more information about Maximum Velocity

Coming Soon
Ecommerce will be coming soon to HorsePowerShop.com!

....
This website is dedicated to the memory of my mother, Betty B. Hightower, who sacrificed and persevered in order to provide a better life for me and my sister. I also say thank God for blessing me with my lovely wife Jackie and our three children Lawton, Asia, and J.Rosa.

It is my most sincere pleasure to welcome you to the “hottest” web site in the world. This site is designed to promote marketing, professional selling, sales management and other scholarly pursuits in the 21st century.

This site provides information (audio, video) about my courses at Florida A&M University, current and past research projects, marketing news, scholarly articles, Maximum Velocity Motorcycle Club, careers, and motorcycle drag racing by the www.horsepowershop drag race team. We also will provide information about the Epsilon Psi Chapter of Pi Sigma Epsilon Sales and Marketing International Business Fraternity (PSE) chartered November 16, 2005 on FAMU's campus. Keep checking for future updates. Remember..."LEAVE HARD!"

This site is owned and operated by Dr. Hightower.

Summer 2008 Syllabi!
Syllabi I have been working very hard to make this summer enjoyable for you. The syllabi are located below. Make sure that you read them, get your text books, and read "SBI: Making Business Leaders for Three Decades and Beyond". Do your homeworks and come to class on 5/20/08 prepared to ready for the Quiz and to conduct business. Thank you for your time and be sure to register on www.horsepowershop.com as directed.

Principles of Advertising Syllabus Summer 2008





Principles of Marketing Syllabus Summer 2008





Introduction to Professional Selling Syllabus Summer 2008



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Posted by on Tuesday, May 13 @ 15:11:22 CDT (16 reads)
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Grades for ALL Classes As Of 4/15/08
Class Notes ALL classes please use the case sensitive password to review your grades below. Govern yourselves accordingly. Dr. Hightower

Principles of Marketing Grades as of 4/15/08





2pm Sports Marketing Grades as of 4/15/08





330 Sports Marketing Grades as of 4/15/08



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Posted by on Tuesday, April 15 @ 20:16:08 CDT (29 reads)
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Dr. Hightower Leads By Example
FAMU News Dr. Hightower's work in the community is briefly discussed in the following article. Take a quick look.

FAMU Bi-Monthly Alumni Newsletter April 2, 2008



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Posted by on Friday, April 11 @ 18:15:08 CDT (20 reads)
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FAMU Baseball Extra Credit Due 4/14/08
Class Projects Hello to all those in all marketing classes!! We have three baseball players in my classes and we want to support their efforts against Mercer University on 4/8 or 4/9 this week. You can attend either game and complete a two page double spaced typed write up that ties your class' cha[ter 9 to the event at Moore Kittles Field. You must attend the game in order to complete this assignment that is due in class on 4/14/08. The alternative assignment for the principles of marketing course is to answer the questions from chapter 9 on page 299 of your text book (Marketing Concepts: Testing Your Knowledge). For the Sport, Recrteation, and Entertainment Class you are to answer the questions on page 274 (#1-8) and on 275 (#1-5) for a total of 13 questions answered if you are unable to attend either actual game. This opportunity is to be completed by yourself for yourself. Handle yourselves accordingly. Dr. Hightower
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Posted by on Monday, April 07 @ 17:15:17 CDT (31 reads)
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Past Articles
Thursday, April 03

· Principles of Marketing and Sports Marketing Extra Credit (0)
· Summer 2008 Hightower Teaches Principles of Advertising! (0)
· 2006-2007 FAMU Intercollegiate Athletic Budget (0)


Tuesday, April 01

· Sports, Recreation, and Entertainment Marketing Grades as of 4/1/08 (0)
· Principles of Marketing Grades as of 4/1/08 (0)


Monday, March 31

· Marketing Research Assignment Extra Credit! (0)


Thursday, March 27

· FAMU Tennis Extra Credit Opportunity Due Monday 3/31 (0)
· Exam 2 Results--Delayed Until Week of 3/31 (0)


Friday, March 21

· Sports, Recreation, and Entertainment Marketing Exam 2 Help (0)
· Environmental International Summer Internships Available (0)


Older Articles

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